Casa Ombra
Objects for slow living.
Overall UXE Score
8.44
16 jurors · +0.2 vs season average
- Recognition
- Official Selection
- Recognized
- 18 Feb 2026
- Season
- Quarter 1, 2026
- Studio
- Studio Ferro, Barcelona
- Categories
- E-commerce Experience · D2C · Interaction Design
- Platforms
- Web
01/Overview
An editorial furniture store where browsing feels like reading a magazine, without ever hiding the price.
Casa Ombra sells hand-made ceramics, oak and linen from small Mediterranean workshops. The site reads like a printed magazine — generous type, slow rhythm, room to breathe.
Editorial never gets in the way of shopping: prices, materials and delivery times are always visible, and every story links straight to the objects in it.
Each maker has a page with their workshop, methods and lead times, so customers understand why a hand-thrown vase takes three weeks.
- Client
- Casa Ombra S.L. · Furniture & homeware retail
- Audience
- Design-conscious homeowners buying considered pieces
- Industry
- Commerce
- Platforms
- Web
- Status
- Live since October 2025
- Markets
- Spain, Portugal, France, Italy, Germany
- Languages
- 5 — Spanish, English, French, Italian, German
02/Honors
Recognized by the editors. Awarded by the jury.
Recognition
Official Selection
A reference in its field — consistently excellent across all seven criteria.
Conferred by the editors on 18 Feb 2026 · minimum UXE 8.0
Distinctions
- Distinction · UI & Consistency
UI & Consistency scored 9.3 — the bar is 9.0.
Awards · Quarter 1, 2026
Season results- E-commerce ExperienceWinner
04 / 12 · D2C
- Interaction DesignNominee
06 / 12
Results announced 15 Apr 2026 by the category juries.
03/Jury verdict
In the jury’s words.
“Casa Ombra is beautiful, but the achievement is honesty: price, material and lead time are part of the layout, not hidden beneath it.”
Camille Roux
Creative Director, Atelier Nuit · France
On behalf of 16 jurors
04/Score breakdown
How the jury scored it.
- Overall UXE Score+0.2 vs Q1 2026 average
- 8.44
- Strongest criterionUI & Consistency
- 9.3
- Jury agreementaverage spread ±0.37
- Moderate
- Jurorsof Q1 2026’s panel
- 16
- 8.4+0.1
Usability
Can people complete what they came to do — efficiently, confidently and without error?
- 8.2+0.1
Information Architecture
Is content organized, labeled and navigable in the way people actually think?
- 9.3+0.6
UI & Consistency
Is the visual language coherent and purposeful across every screen and state?
Jury noteMagazine-grade typography and rhythm, held consistently from story to checkout.
- 8.7+0.2
Interaction & Feedback
Does every action respond clearly, promptly and meaningfully?
- 7.9+0.1
Performance
Does it feel fast — perceived and measured — on real devices and networks?
Jury noteImagery is heavier than it needs to be on the home page.
- 8.1+0.3
Accessibility
Can everyone use it, including people relying on assistive technology?
Jury noteSome caption text on sand misses contrast targets.
- 8.5+0.3
Learnability
How quickly does a first-time user become a confident one?
Scores are the mean of 16 jurors. Ticks mark the Q1 2026 average across 4 recognized projects.
05/The jury
16 ballotsEvery vote, on the record.
Each juror scored Casa Ombra independently, from 1 to 10 on every criterion. Nothing is weighted by seniority and no score is discarded — the published result is simply their mean.
One juror Jury mean
| Juror | Usab | IA | UI | Inter | Perf | A11y | Learn | Overall |
|---|---|---|---|---|---|---|---|---|
| Zara HassanHead of UX, Sahel Pay · AE | 9.0 | 8.4 | 10.0 | 9.2 | 8.5 | 8.4 | 9.3 | 8.97 |
| Priya RamanHead of Product Design, Tessera Cloud · IN | 8.3 | 8.7 | 9.3 | 9.2 | 8.1 | 8.5 | 8.9 | 8.71 |
| Camille RouxVerdictCreative Director, Atelier Nuit · FR | 8.5 | 9.0 | 9.5 | 8.3 | 8.8 | 8.3 | 8.4 | 8.69 |
| Min-jun ChoDesign Lead, Seoul Form · KR | 8.6 | 8.7 | 8.5 | 9.0 | 8.4 | 8.4 | 8.4 | 8.57 |
| Tomasz WójcikMotion Design Lead, Kadr Studio · PL | 8.1 | 8.7 | 9.2 | 8.7 | 8.0 | 8.0 | 9.0 | 8.53 |
| Kwabena AsanteService Design Lead, Adinkra Digital · GH | 8.6 | 8.5 | 9.2 | 8.7 | 8.2 | 8.0 | 8.1 | 8.47 |
| Freya HolmPrincipal Researcher, Salt Research · DK | 8.6 | 7.9 | 9.1 | 8.4 | 8.0 | 8.3 | 8.9 | 8.46 |
| Amara NwosuDesign Director, Kestrel & Vale · GB | 8.6 | 7.7 | 9.6 | 8.6 | 7.7 | 7.7 | 8.9 | 8.40 |
| Sofía MarínAccessibility Lead, Clarosol · ES | 7.7 | 8.5 | 9.5 | 8.3 | 7.9 | 8.3 | 8.6 | 8.40 |
| Hana NovákováStaff Product Designer, Brno Works · CZ | 8.5 | 8.4 | 10.0 | 9.0 | 7.3 | 8.0 | 7.5 | 8.39 |
| Lukas BrennerPrincipal Product Designer, Feldwerk · DE | 8.4 | 7.5 | 9.5 | 8.6 | 8.0 | 8.3 | 8.4 | 8.39 |
| Ana CostaInclusive Design Researcher, Maré Digital · PT | 8.3 | 7.9 | 9.3 | 8.9 | 7.4 | 7.8 | 8.9 | 8.36 |
| Yusuf DemirProduct Design Manager, Kuzey Labs · TR | 8.4 | 7.5 | 9.2 | 9.0 | 7.4 | 8.3 | 8.1 | 8.27 |
| Mateo ÁlvarezInteraction Designer, Lumbre · MX | 8.6 | 8.2 | 8.9 | 8.5 | 7.8 | 7.5 | 8.3 | 8.26 |
| Lea FischerDesign Systems Lead, Kanton Group · CH | 8.3 | 7.7 | 9.2 | 8.6 | 7.7 | 7.9 | 8.2 | 8.23 |
| Ravi MenonWeb Performance Engineer, Quickline · SG | 7.9 | 7.9 | 8.8 | 8.2 | 7.2 | 7.9 | 8.1 | 8.00 |
| Jury mean | 8.4 | 8.2 | 9.3 | 8.7 | 7.9 | 8.1 | 8.5 | 8.44 |
| Spread (σ) | ±0.30 | ±0.46 | ±0.38 | ±0.31 | ±0.43 | ±0.28 | ±0.45 | ±0.22 |
marks each juror’s area of expertise. Deeper tint, higher score.
01
Submitted
26 Jan
Entry received, free of charge
02
Jury scoring
31 Jan – 17 Feb
16 independent ballots
03
Recognized
18 Feb 2026
Official Selection
04
Awards
15 Apr 2026
Winner · E-commerce Experience
06/Screens
2 screensThe product, screen by screen.
07/Case study
From problem to proof.
The challenge
Editorial commerce sites tend to hide prices behind mood. Casa Ombra’s customers loved the stories but abandoned carts when delivery times surprised them at checkout.
The approach
Studio Ferro kept the magazine rhythm but promoted price, materials and lead time into the editorial layout itself, so beauty and information arrive together.
Research
Checkout analytics
18 months of abandonment data
Customer interviews
24 repeat and first-time buyers
A/B tests
Lead-time placement across 6 variants
Key insights
- 01
Lead time shown early reads as craft; shown late it reads as a problem.
- 02
Customers want to meet the maker before paying €400 for a lamp.
- 03
Editorial pages convert when every object is one tap from its product page.
Outcomes
−29%
Cart abandonment
6 months after relaunch
+22%
Average order value
year-on-year
3 min 40 s
Median time on story pages
vs. 1 min 10 s before
Outcomes are reported by the submitting team and reviewed by the jury.
08/Accessibility & performance
Built for everyone, on any device.
Accessibility
WCAG 2.1 AA
Audited by In-house audit, September 2025
8.1
Jury
- Serif display type paired with a highly legible sans for body and prices
- All product imagery has descriptive alt text written by the editorial team
- Checkout fully keyboard accessible
Known gaps
- Light-grey captions on sand fall below 4.5:1 on some story pages
Performance
3 of 4 within budget
Moto G Power on 4G, lab median of 10 runs
7.9
Jury
| Metric | Measured | Budget |
|---|---|---|
| Largest Contentful Paint | 2.4 s (within budget) | ≤ 2.5 s |
| Interaction to Next Paint | 140 ms (within budget) | ≤ 200 ms |
| Cumulative Layout Shift | 0.04 (within budget) | ≤ 0.1 |
| Image weight (home) | 1.9 MB (over budget) | ≤ 1.5 MB |
Within budget Over budget
09/Design system
Bottega, the system behind Casa Ombra.
- System
- Bottega
- Components
- 38
- Design tokens
- 96
Color
- #ECE3D5
Sand
- #C7704F
Terracotta
- #2A2320
Umber
- #F6F0E6
Linen
- #B99A78
Oak
Typography
Cormorant Garamond
Editorial display
Google Fonts
DM Sans
Interface & prices
Google Fonts
UX patterns
- Editorial commerce
- Product detail
- Maker stories
- Checkout
- Lead-time messaging
10/Credits
The people who made it.
Studio
Studio Ferro
Barcelona, Spain
An editorial design studio bringing magazine craft to commerce.
- Founded
- 2016
- Team
- 1–10
- Recognized
- 1
Team
- Lucía FerroCreative Director
- Pau SerraArt Director
- Marta VidalProduct Designer
- Jordi PuigFrontend Lead
- Client
- Casa Ombra S.L.
- Industry
- Furniture & homeware retail
Built with
- Shopify Hydrogen
- Sanity
- React
- Cloudinary
- Figma
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